Official Site

PillCam

Capsule Endoscopy

Invented by an Israeli!

This device is a video camera the size of a multivitamin, so do not be duped in to swallowing it unaware!!

Allowing this video-imaging shell to glide through your digestive tract, transmitting images of your intestines to a portable data recorder worn around your waist, which are then downloaded onto a computer for examination.

Since then, the PillCam SB video capsule has been used close to 1.5 million times by more than 5,000 medical facilities in more than 75 countries, establishing wireless capsule endoscopy as the global standard for small bowel diagnostics.

To date, more than 65,000 patients worldwide have swallowed the M2A capsule, and more than 140 million Americans currently can be reimbursed by their health plans for capsule endoscopy procedures to diagnose Crohn’s, an inflammatory bowel disease, celiac disease, and other small-intestine conditions. For Given Imaging, a company that has “dedicated itself” to imaging solutions for the gastrointestinal tract – the company name stands for GastroIntestinal, Video, and Endoscopy – the wave of approval is “incredible,” according to Sandra Ziv, who heads the marketing department at the Yokne’am-based company.

The capsule endoscopy procedure was invented by Gavriel Iddan, an electro-optical engineer. During a sabbatical year in Boston, his neighbor, an Israeli gastroenterologist, challenged him to invent an endoscope that could make its way through the entire gastrointestinal tract. It took about 20 years, but in 1997, Iddan, then the company’s chief technology officer, signed a patent for capsule endoscopy. The Nasdaq stock market-traded company hopes to eventually create imaging solutions for the entire gastrointestinal tract, including the large intestine and colon. (Yeah right)

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